Unlocking financial freedom for young investors

Client: Advix
Timeline: 2022, 2 months
Services: Digital AdvisoryDigital Product DesignProject Support
Industry: Finance
Platform: Mobile

The client

Advix is a forward-thinking financial technology company dedicated to revolutionising the way young professionals approach saving and investing. This initiative seeks to bridge the information gap in financial advice by providing accessible, educational content while offering a user-friendly mobile platform for investment opportunities. Advix aims to empower individuals to take control of their finances and build wealth through smart, low-cost investment strategies.

Project: Unlocking financial freedom for young investors

Project overview

Advix partnered with Appello to create an impactful brand and mobile app aimed at addressing the challenges faced by young professionals in accessing financial advice and investment opportunities. Motivated by the need to democratise financial information, the project sought to provide educational content on budgeting, debt management, and investment strategies through a series of concise videos. Additionally, the app aimed to offer users a seamless platform to invest their funds, with a focus on low-cost index funds and a flat fee structure designed to maximise returns.

The result

Appello successfully delivered the Advix brand and mobile app, incorporating interactive videos, quizzes, and savings projections to educate users on financial principles and investment options. By gamifying the learning experience, the mobile app effectively empowers individuals to make informed financial decisions and cultivate a habit of regular saving and investing. The app's seamless onboarding process and broad spectrum of investment options provide users with a convenient platform to manage their finances and achieve their long-term goals, empowering them to take control of their financial future with confidence and ease.