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Absco Shed app – case study

Absco Industries is a wholly owned Australian company manufacturing a large range of steel products including Garden Sheds and Outdoor Buildings.

From its manufacturing facility in Brisbane, Absco distributes an extensive range of outdoor storage products throughout Australia, as well as exporting to the Pacific region and Europe. Absco Industries has been a major supplier of outdoor storage products for over 40 years. The good reputation that we have built is now being recognized throughout Australia and rapidly expanding to overseas markets including New Zealand and Europe.

Absco recognized that their current digital product was not serving their clients and new users as much as they would like. After initial contact with Appello, the team proposed a mobile application, using augmented reality to show their products in clients’ gardens.  

The application gives users access to step-by-step assembly videos, trips & tricks, instruction manuals, guides, and access to view Absco full range of products in 3D augmented reality. 

A Product brief and goals

For what projects/services did you hire Appello Software?

We hired Appello to fix one of our existing mobile apps: an after-sales tool for customers to use when constructing their shed or outdoor structure at home. The backend (designed by previous developers) was unstable and needed a lot of work.

What were your goals for this project?

We wanted to make major UX/UI updates to our app, resulting in a complete makeover to fix the functionality and flow. We also wanted the journey to take as few taps possible for the user.

  1. Increase user engagement
  2. Increase sales through app
  3. Reduce calls to support team

Working with us

How did you select Appello?

We reached out to a number of developers we found via Google and narrowed it down to Appello quite quickly. They understood the brief completely from day one and have been very transparent throughout the whole build.

Describe the project in detail.

We had a couple of initial meetings via Google Hangouts to discuss our goals and objectives. Shortly after, we received mock-ups of the proposed app, which we discussed in the house and led to a few design suggestions. Appello integrated our ideas and carried the project out in four months.

What was the team composition?

Initially, we worked with an account manager and lead developer. Towards the end of the project, we were touching base with developers in group meetings, which was really good.

Results and feedback

Can you share any outcomes from the project that demonstrate progress or success?

Our customer feedback and star rating have dramatically improved since we went live. The number of customer service phone calls we field has also dropped, which is a great sign that the app is helping our customers with installations.

How effective was the workflow between your team and theirs?

We received regular updates via email, Hangouts, and their work in progress dashboard, where we could see exactly what was being worked on at the time. It was a very easy process.

What did you find most impressive about this company?

How current they are in their industry. We didn’t realize how dysfunctional our existing app was until Appello came onboard and fixed everything.

Are there any areas for improvement?

We’ll continue to improve the AR function as 3D rendering technology grows more and more advanced.

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